Marketing
Here’s the uncomfortable truth Rebecca, you probably don't have a business problem — you have an awareness problem.
And awareness problems are fixable with the right kind of content, especially in leafy, affluent Cheshire where people happily invest in wellness once they feel emotionally connected to you.
Right now, your posts aren’t getting engagement because they are -
- Informational rather than emotional
- Not tailored to the seasonal mindset of your audience
- Not showing you! — your face, your voice, you warmth
- Not educating people on why they should care and care
right now
Below is a clear, warm, strategic getting started plan you can use to create posts that actually move people to book.
What you really need to grow
Three things:
- Visibility — more people seeing your face, voice, and expertise
- Trust — people choosing you over bigger clinics
- Urgency — reasons to book now, not “someday”
Your content can deliver all three.
Change the focus
You're right — school‑mum clients go quieter. But you're missing the other audience:
Holiday‑goers preparing to look their best!
They want:
- Skin glowing for holiday photos
- Confidence in swimwear
- Tired‑mum eyes refreshed
- Hydration after flights
- Pre‑holiday tweakments
- Post‑holiday repair
This is a goldmine if you speak directly to them.
What you should create posts about - (high‑impact ideas)
- 1. Holiday‑Ready Skin Series
- “Going on holiday? Here’s what to book 2 weeks before…”
- “3 tweakments that make you look naturally refreshed in photos”
- “Sun, flights, dehydration — here’s how to protect your skin”
These posts educate, build trust, and create urgency.
You could also use weekly blog posts on these seasonal topics
Sooooooooo much more, but this is the starting point
